6 Things You're Missing out on by Not Using Promotional Products

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a product branded with your company name and logo is the most cost-effective way to promote your hallmark. Here are six things your business is missing out on if promotional products aren't a part of your marketing mix:

Reaching a broader market

When you give away a promotional product, it's not just the recipient that sees your message. Your audience widens to family members, friends, coworkers, passersby, and anybody who happens to catch a glimpse. While your main concern is most likely to get in front of your target audience, it doesn't hurt that promotional products are extremely mobile and can reach audiences to which you've never marketed. Promotional products also give you more visibility compared to other advertising mediums. TV ads get fast-forwarded through. Magazine ads get flipped through without hardly a glance. Only promotional products provide a conscious, interactive experience for your marketing message.

A more positive brand image

Creating a positive brand image doesn't happen overnight-you need to consistently shape your customers' opinions over the years by delivering what they need and driving home your message with promotional products. You can even help to establish goodwill by associating your brand with charitable or community events by handing out promotional products to highlight your company and its positive involvement.

Happier Customers

Happy customers buy and come back. Hand out promotional products to make a situation right (an order mishap or long wait time, for example), or simply give them as a freebie to thank customers for their business. Receiving a gift makes people feel special and shows customers their business is valued and appreciated. Besides, everybody loves a freebie.

Higher direct mail response rates

For direct mail campaigns, bulky is best. Stuff a small, lightweight promotional product in your envelope to boost open rates. Not only will recipients be more likely to open your mail piece, but they will also have a more positive impression of your company and will appreciate the free gift. This is particularly effective if the promotional product you include is useful to them, so try to match products to your target market.

Soak up the buzz

Every business owner wants their company to be talked about (in a positive way, of course) and to drive more sales by word of mouth. Giving out promotional products is a powerful way to attract attention to your brand. This is especially true at tradeshows, where exhibitors are battling to attract attendees to visit their booths. There's nothing like a cool freebie to break the ice with potential customers and engage them in conversation. Plus, they're more likely to listen to your marketing pitch because you just gave them a gift.

Making a lasting impression

If your promotional product is useful or appealing to recipients, they'll keep it and use it. Repetition is key to remembering a message. By handing out promotional products, you're giving your audience repeated exposure to your brand, helping them remember your company and what it's about.

Are you looking to expand your reach with promotional products? Contact us today and we'll help you tackle your promotional products marketing strategy.

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Four Reasons To Embrace Social Selling

Reason No. 1:

You can track results. One of the biggest reasons to embrace social selling is that you can easily measure results. This could mean measuring individual engagement rates, the connections you make or the amount of content you share over a certain time period and how many times people interact with this content. According to the Sales for Life blog post, knowing this information can help you continue serving your audience with helpful content or lead you to adjust your strategies to get better outcomes.

Reason No. 2:

You can differentiate yourself. Getting active on social media allows you to use your voice. In the competitive world of sales, this can help you stand out from all the rest. The Sales for Life blog notes that 78 percent of social sellers outsell those who do not use social media. By engaging with prospects and clients on social media, you can set yourself apart and increase your odds of winning the business.

Reason No. 3:

You just might surpass your quota. According to research from their current and past clients, Sales for Life has found that sales reps can exceed quota by 15 percent, grow their pipeline by 25 percent and improve their win rate by 20 percent.

Reason No. 4:

You can capitalize on work you are already doing. If you’re like most sales professionals, you likely spend a fair amount of time on LinkedIn. The Sales for Life post points out the statistic that 96 percent of sales professionals spend an average of six hours per week on this social network. If you are already on LinkedIn, make sure you are doing more than browsing and researching. Through social selling, you can build your company’s credibility, meet more prospects and establish stronger relationships. It just takes a commitment to regularly share helpful content.

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